Project background
Through an industrial collaboration, my groupmates and l's task was to
branch out to the HP staff and public to garner their interest in a greener
future revolving around HP's latest sustainability innovation, the Wind Tree.
My group focused on 3 pillars of sustainability: Environment, Economic
and Social to promote the Wind Tree.
branch out to the HP staff and public to garner their interest in a greener
future revolving around HP's latest sustainability innovation, the Wind Tree.
My group focused on 3 pillars of sustainability: Environment, Economic
and Social to promote the Wind Tree.
These were the main visual assets that we used in our hero graphic that revolves around the 3 pillars in isometric form.
This is the final wall graphic put up outside HP's office to promote the Wind Tree.
CMYK: Neutral:
Our use of CMYK colours stem from We wanted our graphics to inculcate
HP's use of CMYK ink in their core a sense of tranquility amid the
interest regarding printing, and also complexity of our isometric city.
how their used ink cartridges are
recycled and used in the making of
the Wind Tree.
The social media advertising includes a series of 5 posts, with the thumbnails being the wall graphic split into the different major focuses. This helps create a flow on the Instagram page and makes it evident at one glance that this is HP's Sustainable City.
I created my group’s promotional video whereby we promoted the wind tree through the 3 pillars: Environment, Economic and Social.
